Tu-Han Phan (Keynote)

Tu-Han began pushing boundaries in Corporate Social Responsibility–pushing businesses to deliver on double or triple bottom lines: business, social, and environmental where businesses do well by doing good. Tu-Han has grown and managed annual corporate responsibility from zero to multi-million dollars for Fortune 500 companies and start-ups, large and small, old and new alike.

Cause marketing and brand empowerment through Corporate Social Responsibility is an untapped resource with rich opportunities for win-win.

Session

Do Well By Doing Good

Summary

In today’s world, consumers trust businesses more than the government. Consumers no longer just make purchases, they vote with their money–aligning their values with the companies they choose to do business with. Let’s double-click into how businesses can build a trust bank for your brand and market through corporate responsibility.

Key Takeaways

• Consumers care about the business purpose and corporate responsibility
• Build trust from your consumers by marketing and demonstrating corporate responsibility
•  Do well by doing good