Scott Trobaugh

Scott Trobaugh is vice president and executive creative director at Godfrey, an exclusively B2B marketing agency. Applying his design education to the world of business, Scott leads teams in creative problem solving for top industrial clients with the goal of tethering outlandish ideas to workable business realities.

Session

Creative Chops: Training Your Team to Think Like an Agency

Summary

Creative work is the lifeblood of any marketing effort. But many teams go about idea generation in all the wrong ways. Before you issue the call for another unwieldy brainstorming session, take some time to learn the simple and surprising methods agencies use to come up with winning concepts. You’ll leave with a new perspective on creativity in general and some proven tools for inspiring the kind of work that captures attention and inspires audiences.

Key Takeaways

• How to select and guide your team
• Nurturing ideas to grow from the simplest notion to the most elaborate plan
• Pushing past your comfort zone for maximum creative impact
• Presenting big ideas with style and effectiveness