A self-proclaimed “data junkie” and passionate innovator, Sam brings a diverse background spanning finance, business and marketing communications to impact change and digital transformation at all levels of an organization.
As Warschawski’s Vice President of Digital Strategy & Data Analytics, Sam oversees client accounts and is responsible for both the strategic direction and execution of all integrated digital marketing & data analytics initiatives. He embraces the cross-pollination of ideas to create innovative, results-driven strategies that help clients uncover hidden opportunities, optimize their marketing spends and drive bottom-line revenue growth.
Since joining Warschawski, Sam has led marketing communications & data analytics projects for numerous clients, including Chesapeake Utilities Corporation (NYSE: CPK), Biologics Consulting, Bright MLS, Hogan Lovells, Greenspring Associates, Global Telecom Brokers, Janet, Janet, & Suggs, JMT Engineering, Sap on Tap, the Law Offices of Evan K. Thalenberg, Franklin & Marshall College, Xcel Brands (NASDAQ: XLB) & Alex Cooper Auction House, among others.
Sam is a sought-after speaker, published author, graduate-level instructor and frequent guest blogger on the topics of Digital Marketing Strategy, Advanced Analytics & Data Modeling, SEO, SEM, Display/Video Advertising, Business Analytics & Content Marketing. He is a frequent contributor to some of the digital marketing industry’s top publications, including Convince & Convert, Duct Tape Marketing & Marketing Insider.
Sam completed his undergraduate degree at Franklin & Marshall College and his MBA with a specialization in Finance from Drexel University’s LeBow College of Business. He is currently a member of the Executive Education Faculty at the Johns Hopkins Carey School of Business as well as a member of the faculty at Cabrini University & Betamore. Sam is a certified Facebook Blueprint, Google AdWords, Google Analytics, Bing Ads & HubSpot Inbound Marketing professional.
Moneyball Marketing: Using Data to Create Metrics that Uncover Value, Foster Alignment & Drive Bottom-Line Growth
Public relations (and marketing in general) has fundamentally changed in the wake of digital and mobile revolutions, and so now the metric that marketers previously relied on are now meaningless. In order to succeed in today’s data-driven marketplace, it is now important to fundamentally rethink the frameworks and methods we rely upon. This session will provide marketers with a framework for measuring and understanding the value created by their efforts as well as a blueprint for implementing this framework in their organization. The goal is to ultimately empower marketers and give them a comprehensive framework to effectively identify the ‘metrics that matter’, align the metrics to business outcomes, use ‘Moneyball’ metrics, and quantify the value of their efforts.
- Provide marketers a comprehensive framework to effectively identify the ‘metrics that matter’
- Utilize the framework to align the metrics to business outcomes
- How to use the ‘Moneyball’ metrics to quantify the value of marketing efforts