Mathew Sweezey (Keynote)

Mathew is Principal of Marketing Insights for Salesforce, a pioneer of the marketing automation space, and respected as one of the top minds on the future of Marketing. A consummate thinker and writer Mathews work has been featured in Forbes, The Guardian, AdAge, The Economist and numerous other publications. Mathews second Book “The Context Revolution” is due out in 2019 being published by Harvard Business Press.

Session

The Future Of Marketing

Summary

What does your future hold? Join acclaimed author and Principle of Marketing Insights at Salesforce Mathew Sweezey on a data-driven journey looking deep into the next five years to find out. In this fresh fast-paced presentation, Mathew will cover a wide range of topics from the foundational changes in the role and scope of marketing, how your data use will change over the next 5 years, to new tactics for building trust with hyper-connected customers, and the impact of voice on website design. All conversations will be paired with benchmark data so you not only know the future, but your specific pathway to get there.