Daniel Lambert

Danny Lambert, a seasoned digital marketer, has worked across large and small organizations in both the public and private sectors. Danny has been leading successful marketing teams across various industries including healthcare, technology, e-commerce and more. He previously led marketing operations at IZEA (NASDAQ: IZEA) and is currently driving the strategy and execution of high-growth marketing initiatives as the Marketing Operations Manager at Rev.

Session

A One Week Sprint – Getting Started with Marketing Personalization

Summary

Personalization is one of the hottest topics in marketing today. However, most organizations fail to build an effective personalization strategy or have a current strategy that falls short. In this session, you will learn how your team can build an effective personalization strategy and execute against it in one week’s time.

Key Takeaways

• Learn how to create a personalization strategy
• Get an understanding of the marketing technology and data needed to be successful with personalization
• Framework for executing against that plan in one week’s time