Carl Lefever

Carl is the founder of Improve & Grow, LLC, where his primary passion is helping businesses grow by improving their online marketing. He leads the team and is involved in developing and executing online marketing strategies for our clients. Carl’s background is in continuous improvement disciplines, focused on sales and marketing operations and he is a certified Lean Six Sigma Master Black Belt. He is a proud father of 4 girls and loves to travel to new countries and supporting missions.

Session

Demystifying Link Building: Practical Tips for Expanding Your Online Presence

Summary

Our goal is to clarify the importance of link building as a critical component of a successful SEO strategy, dispel the stigma surrounding link building and demystify the process of link building by providing practical information and actionable tips that any business can use to grow their online presence.

Key Takeaways

• Dispel the stigma of link building as a shady or outdated practice
• Clarify the importance of link building as a critical component of a successful SEO strategy
• Provide practical information and actionable ideas that participants can immediately apply in their business