Rewriting the Laws of Marketing: How to Differentiate Your Brand Now that Amazon’s Gone and Broke Everything
If you’ve been around marketing for a while, there are several theories that you’ve undoubtedly heard before — laws like the Project Management Triangle. But with shifting buying habits, mainly driven by Amazon, things have radically changed. I’d even argue: broke.
How are brands to compete now that every market feels saturated? By breaking free from the outdated laws that once defined us, marketers can let their creativity run wild as they develop new, inspiring USPs and ad strategies.