Moneyball Marketing: Using Data to Create Metrics that Uncover Value, Foster Alignment & Drive Bottom-Line Growth
Public relations (and marketing in general) has fundamentally changed in the wake of digital and mobile revolutions, and so now the metric that marketers previously relied on are now meaningless. In order to succeed in today’s data-driven marketplace, it is now important to fundamentally rethink the frameworks and methods we rely upon. This session will provide marketers with a framework for measuring and understanding the value created by their efforts as well as a blueprint for implementing this framework in their organization. The goal is to ultimately empower marketers and give them a comprehensive framework to effectively identify the ‘metrics that matter’, align the metrics to business outcomes, use ‘Moneyball’ metrics, and quantify the value of their efforts.