Mapping B2B Content to the Buying Cycle: Case Studies from C&EN BrandLab
In this session, learn from a B2B marketing expert as we walk through the lessons learned from working with C&EN BrandLab content studio and its clients. We’ll highlight trends that are persuading today’s buyer, and go behind the scenes on the strategies that helped major chemical and pharmaceutical companies build their brand reputation, educate their customers and convert them to meet business growth goals.