25 Sep 2019
2:45 pm - 3:30 pm
Leveraging LinkedIn for B2B Lead Generation
Betsy will discuss how LinkedIn advertising can support an overall business growth plan for a B2B company, with or without a field sales force. We’ll discuss methods to uncover and target the modern B2B buying committee, with regard to their different content preferences and varying stages along the buying readiness continuum. Ad formats, considerations for copy and image selection, campaign budget optimization, and reporting will be discussed through the use of case studies.