25 Sep 2019
1:50 pm - 2:35 pm
How To Keep The Human Element Front & Center In Your Intelligent Tools Loop
Brands and businesses have become immersed in using intelligent tools – artificial intelligence, marketing automation, machine learning — to successfully scale their growth efforts.
And on the flipside, connected customers expect brands to use intelligent tools because they want the convenience and accessibility of online self-service. But … they also want access to a human agent when problems get confusing or complex.
With intelligent tool use on the rise, how do brands stay human?