Conference Schedule
Neen James, Tu-Han Phan, Mathew Sweezey, and 16 Other Nationally-Renowned Speakers Sharing Marketing Knowledge Here in Lancaster, PAThree tracks full of tips, tricks, trends, and terminology
Click the tabs below to view each tracks’ schedule
Grand Salon
Binns Room
Choral Room
7:30 am - 8:15 am
Ware Center Lobby
Attention Pays™: How to Drive Profitability, Productivity, and Accountability
To get the results you want, you need to get attention. But most people don’t know how to get it and keep it. Neen has designed a methodology for Intentional... Read More
Neen James (Keynote)
9:30 am - 10:15 am
Writing is Math: Crazy-Simple Formulas for Stronger Marketing Copy
You can bring better writing to your brand—even without an English degree. In fact, many of the most important copywriting principles can be reduced to a simple numbers game. It’s... Read More
Cliff Lewis
10:25 am - 11:10 am
Creative Chops: Training Your Team to Think Like an Agency
Creative work is the lifeblood of any marketing effort. But many teams go about idea generation in all the wrong ways. Before you issue the call for another unwieldy brainstorming... Read More
Scott Trobaugh
11:10 am - 11:40 am
Ware Center Lobby
Power Networking & Expo
Enjoy our dedicated networking time and access to our exhibitors. Lunch will be served directly after the networking break.
11:40 am - 12:40 pm
The Atrium (2nd Floor)
Lunch Break
It’s lunch in PA Dutch Country. You know it is going to be delicious!
Do Well By Doing Good
In today’s world, consumers trust businesses more than the government. Consumers no longer just make purchases, they vote with their money–aligning their values with the companies they choose to do... Read More
Tu-Han Phan (Keynote)
1:50 pm - 2:35 pm
How To Keep The Human Element Front & Center In Your Intelligent Tools Loop
Brands and businesses have become immersed in using intelligent tools – artificial intelligence, marketing automation, machine learning — to successfully scale their growth efforts. And on the flipside, connected customers... Read More
Brooke B. Sellas
2:45 pm - 3:30 pm
3:40 pm - 4:25 pm
Mapping B2B Content to the Buying Cycle: Case Studies from C&EN BrandLab
In this session, learn from a B2B marketing expert as we walk through the lessons learned from working with C&EN BrandLab content studio and its clients. We’ll highlight trends that... Read More
Andrew Hanelly
The Future Of Marketing
What does your future hold? Join acclaimed author and Principle of Marketing Insights at Salesforce Mathew Sweezey on a data-driven journey looking deep into the next five years to find... Read More
Mathew Sweezey (Keynote)
5:35 pm - 7:30 pm
The Atrium (2nd Floor)
Networking Happy Hour
Enjoy light fare, drinks and networking as we celebrate another successful Insight Conference.
7:30 am - 8:15 am
Ware Center Lobby
Attention Pays™: How to Drive Profitability, Productivity, and Accountability
To get the results you want, you need to get attention. But most people don’t know how to get it and keep it. Neen has designed a methodology for Intentional... Read More
Neen James (Keynote)
9:30 am - 10:15 am
Convert Viewers into Customers with Video Marketing
Learn from Marlon Doll on how to create a video strategy that aligns with your business goals, produce more effective video content, and generate leads and revenue with video for... Read More
Marlon Doll
10:25 am - 11:10 am
How Digital Marketing is Changing in 2019: You’re not going to like this!
2019 and moving towards 2020 is going to result in a lot of changes to the internet marketing landscape. Unfortunately, there are a lot of changes that are going to... Read More
Oliver Feakins
11:10 am - 11:40 am
Ware Center Lobby
Power Networking & Expo
Enjoy our dedicated networking time and access to our exhibitors. Lunch will be served directly after the networking break.
11:40 am - 12:40 pm
The Atrium (2nd Floor)
Lunch Break
It’s lunch in PA Dutch Country. You know it is going to be delicious!
Do Well By Doing Good
In today’s world, consumers trust businesses more than the government. Consumers no longer just make purchases, they vote with their money–aligning their values with the companies they choose to do... Read More
Tu-Han Phan (Keynote)
1:50 pm - 2:35 pm
A One Week Sprint – Getting Started with Marketing Personalization
Personalization is one of the hottest topics in marketing today. However, most organizations fail to build an effective personalization strategy or have a current strategy that falls short. In this... Read More
Daniel Lambert
2:45 pm - 3:30 pm
Demystifying Link Building: Practical Tips for Expanding Your Online Presence
Our goal is to clarify the importance of link building as a critical component of a successful SEO strategy, dispel the stigma surrounding link building and demystify the process of... Read More
Carl Lefever
3:40 pm - 4:25 pm
Mastering Form and Function: How to Blend Website Customer Experience with SEO Performance Seamlessly
In the ever changing world of UI and UX, how do you manage to be found in search? Craig shares expert guidance to ensure you provide an optimal experience for... Read More
Craig Kazda
The Future Of Marketing
What does your future hold? Join acclaimed author and Principle of Marketing Insights at Salesforce Mathew Sweezey on a data-driven journey looking deep into the next five years to find... Read More
Mathew Sweezey (Keynote)
5:35 pm - 7:30 pm
The Atrium (2nd Floor)
Networking Happy Hour
Enjoy light fare, drinks and networking as we celebrate another successful Insight Conference.
7:30 am - 8:15 am
Ware Center Lobby
Attention Pays™: How to Drive Profitability, Productivity, and Accountability
To get the results you want, you need to get attention. But most people don’t know how to get it and keep it. Neen has designed a methodology for Intentional... Read More
Neen James (Keynote)
9:30 am - 10:15 am
Business Owner’s Guide to Marketing
Business owners play a critical role in the success of their firms’ marketing programs but it not always the role they envision. In this interactive session, we’ll outline what actions... Read More
John Walker
10:25 am - 11:10 am
Bridging the Gap between Marketing Strategy & Successful Implementation
The gap between planning & implementation is responsible for most disappointing results. In this interactive session, Julien will present how the OKR Management System can bring the FOCUS and CLARITY... Read More
Julien Godbarge
11:10 am - 11:40 am
Ware Center Lobby
Power Networking & Expo
Enjoy our dedicated networking time and access to our exhibitors. Lunch will be served directly after the networking break.
11:40 am - 12:40 pm
The Atrium (2nd Floor)
Lunch Break
It’s lunch in PA Dutch Country. You know it is going to be delicious!
Do Well By Doing Good
In today’s world, consumers trust businesses more than the government. Consumers no longer just make purchases, they vote with their money–aligning their values with the companies they choose to do... Read More
Tu-Han Phan (Keynote)
1:50 pm - 2:35 pm
Rewriting the Laws of Marketing: How to Differentiate Your Brand Now that Amazon’s Gone and Broke Everything
If you’ve been around marketing for a while, there are several theories that you’ve undoubtedly heard before — laws like the Project Management Triangle. But with shifting buying habits, mainly... Read More
Marcus Grimm
2:45 pm - 3:30 pm
Leveraging LinkedIn for B2B Lead Generation
Betsy will discuss how LinkedIn advertising can support an overall business growth plan for a B2B company, with or without a field sales force. We’ll discuss methods to uncover and... Read More
Betsy Hindman
3:40 pm - 4:25 pm
Moneyball Marketing: Using Data to Create Metrics that Uncover Value, Foster Alignment & Drive Bottom-Line Growth
Public relations (and marketing in general) has fundamentally changed in the wake of digital and mobile revolutions, and so now the metric that marketers previously relied on are now meaningless.... Read More
Sam Ruchlewicz
The Future Of Marketing
What does your future hold? Join acclaimed author and Principle of Marketing Insights at Salesforce Mathew Sweezey on a data-driven journey looking deep into the next five years to find... Read More
Mathew Sweezey (Keynote)
5:35 pm - 7:30 pm
The Atrium (2nd Floor)
Networking Happy Hour
Enjoy light fare, drinks and networking as we celebrate another successful Insight Conference.