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3 Easy Ways to Make a Marketing Conference Worth Your Boss’ Investment

There’s no denying it. Conferences cost a lot of money to attend. The tickets alone can take a big hit on your company’s wallet. Add that to the cost of transportation, lodging, and food if you’re attending a conference out of town. The final dollar amount can be reason enough for your boss to give you the dreaded response: “No.” This can be tough though when the conference you have your eyes on has an awesome speaker line-up, compelling breakout sessions, and takes place in a stellar city. Is it possible to make a conference worth your boss’ investment? Absolutely! Here’s how:

Invest Before the Conference

Don’t wait until the day of the conference to start connecting with other attendees. Join Facebook or Linkedin groups that are dedicated to the conference, follow Insight’s social media pages (Facebook, Twitter, and Instagram), and utilize already-established hashtags when posting your own social posts.

Additionally, subscribing to the event’s newsletter will allow you to receive updates on new speakers that have been added, event news, and networking mixers.

Go a step further by following the speakers on social media as well. You can learn a lot from their social feeds before you even step foot in the conference hall. Check out Insight’s speaker page where you can find social links in each of the speaker bios.

Introduce Your Brand to More People

Being around a large number of like-minded individuals or individuals who are in need of marketing advice can be a huge advantage to your brand. For those who are in the same industry as you, there may be services or expertise that you offer that they do not and vice-versa. Take this opportunity to make a lasting relationship. You never know when you can help each other out by swapping referrals.

On the other hand, for those who are in need of marketing help, take the time to introduce yourself, offer your business card, and give helpful advice. This is a great way to get your name out there as an industry expert.

Social Sharing Opportunities

As you prepare to attend a marketing conference, begin creating social media posts that showcase the fact that you’re going. Talk about what kind of information you’re excited to learn about and why it is important to you and your company that you are attending.

Additionally, while you’re at the conference, be sure to capture what you are experiencing and share it with your followers on social. This is a great way to show your audience that you are getting out there and brushing up on the latest industry trends.

The Takeaway

Sure, conferences are expensive, but the knowledge you gain, the relationships you develop, and the potential for gaining clients by attending conferences is priceless. After all, these added bonuses couldn’t have happened as easily by sitting in your office on the day of the conference.

Need help asking your boss? Download this handy email template!

If you are interested in attending the Insight Marketing Conference in Lancaster, PA on Thursday, September 14, 2017, tickets are available online. Get your seat before it’s too late!


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