Travis Macdonald has managed to turn two creative writing degrees into the more practical art of copywriting. For the better part of the past two decades, he has honed his storytelling expertise on the subject of B2B marketing communications, innovations and best practices. In his current role as Creative Director at Godfrey, he helps a variety of industrial manufacturing clients deliver disruptive, engaging and memorable experiences that move people from the audience to action.
Build Your Own Marketing Mythology: Crafting experiential stories that leave a lasting impression
What can the world’s oldest stories teach us about brand communications in today’s future-focused marketplace? From the roads of ancient Rome to the shores of Nordic lore, the Land of Make Believe to the Marvel cinematic universe, we encounter countless mythologies every single day. This session will explore the basic underlying elements that give mythologies their imaginative power and help you harness those elements to the modern realities of marketing your business.