Stephanie Holland leads the advertising sales and business development initiatives for C&EN, with nearly 15 years experience in digital media, marketing, and business development. She is passionate about media and is keenly interested in how traditional media continues to evolve, and how C&EN Media Group can bring its advertisers along with its evolution. Most recently, she received a FOLIO: Top 100 award, which is given to innovative media professionals.
Mapping B2B Content to the Buying Cycle: Case Studies from C&EN BrandLab
In this session, learn from a B2B marketing expert as we walk through the lessons learned from working with C&EN BrandLab content studio and its clients. We’ll highlight trends that are persuading today’s buyer, and go behind the scenes on the strategies that helped major chemical and pharmaceutical companies build their brand reputation, educate their customers and convert them to meet business growth goals.
- Learn how other B2B marketers are utilizing content to move prospects through the buying cycle
- Get practical takeaways to ensure your content serves a business purpose by understanding which content is relevant at each phase of the buyer journey
- Debunk the myth that creating an emotional connection with buyers is not relevant in B2B marketing