Cliff Lewis

Executive Creative Director, Godfrey

Cliff Lewis

Executive Creative Director, Godfrey
twitter-icon linkedin-icon
clewis@godfrey.com

Biography

Cliff Lewis is an executive creative director at Godfrey. He has also worked as a web writer, a technical writer, and account copywriter. After helping design Godfrey’s creative concepting process, Cliff has since played a guiding role in scores of concepts for branding, industry events, and global B2B campaigns.

Session Title

Writing is Math: Crazy-Simple Formulas for Stronger Marketing Copy

Summary

You can bring better writing to your brand—even without an English degree. In fact, many of the most important copywriting principles can be reduced to a simple numbers game. It’s easier than you think. To help your team produce content that’s more succinct, more authentic and more compelling, all you need are a few basic parameters. You’ll never find these rules in a textbook, of course. But they’re real. They work. And we’re about to share them all.

Key Takeaways

  • Easily measurable standards for keeping your content clean and tight
  • Simple guidelines for maintaining a human voice in marketing copy
  • Intuitive rules for building sentences and paragraphs that flow
  • How to avoid some of the most common marketing copy pitfalls