Cliff Lewis is an executive creative director at Godfrey. He has also worked as a web writer, a technical writer and account copywriter. After helping design Godfrey’s creative concepting process, Cliff has since played a guiding role in scores of concepts for branding, industry events and global B2B campaigns.
DEEP & SIMPLE IN A SCARY-COMPLEX WORLD: Why Mister Rogers is the Patron Saint of B2B Marketers
Session Summary (co-presenting with Scott Trobaugh)
With a 50th anniversary, an acclaimed documentary and an awards season feature film, 2018 is celebrating Fred Rogers in a big way. It’s well-deserved. Rogers is widely recognized as one of the greatest communicators of the last century. But did you realize that Mister Rogers is the perfect role model for B2B marketers in particular? Learn how his “deep and simple” philosophy can help you cultivate fascination, focus your messaging and engage your audience on a truly human level. By understanding Mister Rogers’ Neighborhood, we’ll get better at our B2B jobs—and our everyday lives.