Brooke B. Sellas

Founder & CEO
B Squared Media
Brooke B. Sellas

Brooke B. Sellas

Founder & CEO
B Squared Media
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brooke@bsquared.media

Biography

Brooke B. Sellas is the CEO & Founder of B Squared Media, an award-winning done-for-you social media management and advertising agency.

In 2018, she was named a Top 25 Brand Builder & Woman Entrepreneur in New Jersey. She’s also a blossoming blogger and a purveyor of psychographics. Brooke’s marketing mantra is “Think Conversation, Not Campaign” so be sure to give her a shout on Twitter!

Session

How To Keep The Human Element Front & Center In Your Intelligent Tools Loop

Summary

Brands and businesses have become immersed in using intelligent tools – artificial intelligence, marketing automation, machine learning — to successfully scale their growth efforts.

And on the flipside, connected customers expect brands to use intelligent tools because they want the convenience and accessibility of online self-service. But … they also want access to a human agent when problems get confusing or complex.

With intelligent tool use on the rise, how do brands stay human?

Join Brooke B. Sellas, Founder & CEO of B Squared Media, for a conversation on customer experience and how your company can go above and beyond to create a highly effective customer experiences that elevate your brand and encourage customer loyalty.

Key Takeaways

Brooke will show you real-world examples of how to be high-tech while still being high-touch, and together, we’ll discover how to create ideal, personalized experiences at every touchpoint.