Betsy Hindman

Founder
Hindman Company

Betsy Hindman

Founder
Hindman Company
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betsy@hindmancompany.com

Biography

Betsy Hindman is a B2B digital marketer living and working in Nashville.

Betsy is valued for her expertise in building awareness, delivering leads and growing revenue for B2B companies. She helps clients leverage their earned and owned assets in digital media communications using a multi-channel approach, with emphasis on highly targeted paid social. She uses cutting edge technology and in-depth market research to personalize and contextualize communications targeting a business’ key decision makers. Betsy can demonstrate strong, measurable results in recently conducted campaigns for clients in the advertising, media, CPG and healthcare industries. She is the founder of Hindman Co., a digital B2B consulting and marketing firm.

Prior to forming Hindman Co., Betsy was in enterprise sales with the Walt Disney Company managing over $180M in revenue, and VP of Paid Media and Content Marketing at Raven Public Relations.

Betsy is a graduate of Vanderbilt University.

Session

Leveraging LinkedIn for B2B Lead Generation

Summary

Betsy will discuss how LinkedIn advertising can support an overall business growth plan for a B2B company, with or without a field sales force. We’ll discuss methods to uncover and target the modern B2B buying committee, with regard to their different content preferences and varying stages along the buying readiness continuum. Ad formats, considerations for copy and image selection, campaign budget optimization, and reporting will be discussed through the use of case studies.

Key Takeaways

  • How to use LinkedIn ads to support your business development efforts
  • Options for ad formats and considerations for creative decisions
  • How to identify and test a variety of audiences
  • Considerations for writing scroll-stopping copy for the most common Linkedin ad format, Sponsored Content
  • Campaign budget optimization and reporting