The rise of employer and employee branding: Why reputation management and personal branding is becoming a marketing necessity and how to do it.
In today’s age of online searches, anonymous reviews, and social media-active employees, reputation management is essential for any business. However, worrying about the reputation/brand of your business alone is not enough. The brand/reputation of your employees is becoming an increasingly important factor of marketing success.
A single reputational mishap from a key employee–like an ill advised social media post or a negative google result–can cause blowback on the business, and it happens all the time. On the other side, employees with strong online brands are more effective at getting a company’s message out than any other channel.
BrandYourself.com has been leading the online reputation management industry for for over a decade and has helped nearly a million individuals and businesses clean up, protect and improve their online reputation and online brand. In this talk we cover how businesses can protect and enhance their own brands and the brands of their employees. This includes glassdoor review management, personal branding techniques and reputation risk prevention.