Opening Keynote

26 Sep 2018
9:00 am - 9:50 am
Steinman Hall

Opening Keynote

Facebook Messenger offers marketers direct access to billions of daily users. Combine this with the power of chatbots to automatically engage with messenger users via artificial intelligence, and you have a spectacular new channel to connect, nurture, convert and up-sell customers. But how do you do all this work? This session covers the nuts and bolts of building useful Facebook Messenger bots, exploring various use cases like chat blasting, lead nurturing, chat drip campaigns, appointment booking or customer service, and how to drive people into those messenger funnels, and how to ultimately profit from them.

Key Takeaways

  1. Learn how to build a Facebook Messenger bot from scratch in 15 minutes
  2. See how to drive people to your bot via a FB page, FB ads, website, emails, etc.
  3. Understand advanced strategies for chat blasting, nurturing and conversion via Messenger