Irresistible Ideas: How to build the secret weapon of master marketers

Tamsen Webster
26 Sep 2018
1:30 pm - 2:20 pm

Irresistible Ideas: How to build the secret weapon of master marketers

At the heart of marketing lies one seemingly elusive goal: how can we actually get people to love our stuff as much as we do? Thankfully, there’s a surprisingly simple answer, and it lies in how we come up with our products and services in the first place.

During this highly interactive session you will learn:

  • The three most common mistakes we make when communicating our ideas and what to do instead
  • The fastest way to overcome people’s natural resistance to change and how to use it in any format
  • The simple formula for making ideas irresistible