Irresistible Ideas: How to build the secret weapon of master marketers
At the heart of marketing lies one seemingly elusive goal: how can we actually get people to love our stuff as much as we do? Thankfully, there’s a surprisingly simple answer, and it lies in how we come up with our products and services in the first place.
During this highly interactive session you will learn:
- The three most common mistakes we make when communicating our ideas and what to do instead
- The fastest way to overcome people’s natural resistance to change and how to use it in any format
- The simple formula for making ideas irresistible