Making Lemonade: What Beyoncé Can Teach the Modern Marketer to Rule the World
Full Description: We can all agree that our world would be a better place if our organization’s lead queues were spilling over with the right leads, our products were flying off the shelves and people weren’t complaining about our customer service on Twitter, Facebook and YouTube. The problem is that our roles as communication professionals are more complicated and challenging than ever before due to media fragmentation and the inability of our organizations to make necessary changes to address our customers’ needs. To solve that problem, we need Beyoncé.
Why the Queen B? Because she can not only teach us, marketers, how to do our work better, but how to solve complex organizational issues that can help us make our customers happier.