Build Your Own Marketing Mythology: Crafting experiential stories that leave a lasting impression

26 Sep 2018
3:30 pm - 4:20 pm

Build Your Own Marketing Mythology: Crafting experiential stories that leave a lasting impression

What can the world’s oldest stories teach us about brand communications in today’s future-focused marketplace? From the roads of ancient Rome to the shores of Nordic lore, the Land of Make Believe to the Marvel cinematic universe, we encounter countless mythologies every single day. This session will explore the basic underlying elements that give mythologies their imaginative power and help you harness those elements to the modern realities of marketing your business.