Conference Schedule

12 National and Local Marketers With Proven Success

Two tracks for your educational pleasure

Click the tabs below to view each tracks’ schedule

Business Leaders
For those implementing marketing tactics
Marketing Professionals
For those making decisions regarding marketing for their organizations
Local Agency Track
 

Tangible, Audible, Visual: The Multi-Sensory Future of Search

Augmented reality. Conversational Commerce. Artificial Intelligence. How are they poised to impact our behavior? The search landscape is already showing signs of major innovations on the horizon, so come discover...
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Purna Virji

Social Media: From the TOP!

You’re a newly minted organization – or your digital communications plan is just getting started. What are the first steps you should take? How do you start from (almost) scratch,...
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Danielle Brigida

Big Fish, Small Pond: Leveraging Local SEO to Drive Results & Crush the Competition

In a digital era of personalized search and automation, local SEO has become more important than ever. As local search marketing becomes more critical to business success, many marketers are...
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Ekom Enyong

Lunch Break

The Atrium

How to make your marketing stand out from the crowd

Years before Facebook or YouTube were invented, a public school teacher in New York City launched DonorsChoose.org, a charity that accepted donations exclusively online. Fifteen years later, citizen philanthropists and...
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Abby Feuer
Abby Feuer

Keynote

Ann Handley

6 Unconventional Ways to Hack Your Funnel Into a Conversion-Driving Machine

6 Unconventional Ways to Hack Your Funnel Into a Conversion-Driving Machine Your sales funnel could use more leads. A lot more leads. And most importantly, leads that convert – day-in,...
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Paul Klebanov

The Ins & Outs of Influence: How to Create an Influencer Marketing Program Without Any of the Downsides

Influencers are the future of marketing. In 2016, 86 percent of the most-viewed beauty videos on YouTube were made by influencers, compared to 14 percent by beauty brands. Indeed, the...
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Kerry O’Shea Gorgone

Lunch Break

The Atrium

Data is the Starting Line

Your customers have high expectations for what your business should understand about them. But it goes beyond data. Companies today have to evolve their data strategy to include predictive insights...
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Eric Matisoff
Eric Matisoff

Keynote

Ann Handley

Real Magic: How to Keep Experience Marketing Meaningful

When you’re surrounded by an ocean of dazzling possibilities, it’s easy to get lost. Too often marketers wander into flash without substance, gadgets without gravitas. Why not do it all?...
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Cliff Lewis
Scott Trobaugh

When Ranking No Longer Matters: Featured Snippets, New SERP features, and the devaluation of the #1 position

When Ranking No Longer Matters: Featured Snippets, New SERP features, and the devaluation of the #1 position. In 2015, we had the death of the 10 blue links. In 2016,...
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Justin Emig

Conversion Rate Optimization (CRO) – The bastard stepchild of internet marketing

So much attention is paid to traffic acquisition and inbound tactics that we tend to overlook the effectiveness of how we convert clicks into actions. This session will go over...
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Oliver Feakins
Will Lewis

Lunch Break

The Atrium

Native advertising is not your father’s content marketing – Learn what every marketer needs to know about this fast growing marketing medium

Native ads, sponsored content, content marketing, oh my! It’s easy to get confused, but in this presentation, you’ll learn about this new golden child of content marketing, native advertising, and...
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John Walker

The Human Factor

Six ways to guarantee that your marketing efforts are reaching the right potential customer.
Benjamin Bachman

Keynote

Ann Handley