Conference Schedule

12 National and Local Marketers With Proven Success

Three tracks for your educational pleasure

Click the tabs below to view each tracks’ schedule

Educate
Accelerate
B2B

Opening Keynote

Facebook Messenger offers marketers direct access to billions of daily users. Combine this with the power of chatbots to automatically engage with messenger users via artificial intelligence, and you have...
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Larry Kim (Keynote)

The Secret to Memorable Marketing: Lessons from 300 MarketingProfs Podcast Interviews.

If you talked with one of the world’s best marketers for 30 minutes, you’d definitely learn something valuable. If you talked with the world’s best marketers every week for five years,...
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Kerry O’Shea Gorgone

You don’t have to clone yourself if you have these 5 social media processes down pat

Talk to any small business owner or social media marketer and you’ll likely hear them exclaim, “I could get it all done if I could just clone myself!” Until cloning...
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Brooke B. Sellas
Brooke B. Sellas

The rise of employer and employee branding: Why reputation management and personal branding is becoming a marketing necessity and how to do it. 

In today’s age of online searches, anonymous reviews, and social media-active employees, reputation management is essential for any business. However, worrying about the reputation/brand of your business alone is not...
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Carlos Iniguez

Don’t Get Blindsided by ADA Compliance: Understanding the WCAG Mandate to Prevent Lawsuit and Provide an Accessible Internet for All

In these modern times, it is important to consider inclusivity as a key component to any digital marketing strategy. Unfortunately, most businesses do not give a consideration to all the...
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Craig Kazda
Craig Kazda

How to expand your reach online, the future of the digital marketing

This session will dive deep into integrated digital marketing campaigns, discussing different marketing tactics used to reach new customers. With local SEO, we’ll dive into the importance of citations and...
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Lance Bachmann

Closing Keynote

Making Lemonade: What Beyoncé Can Teach the Modern Marketer to Rule the World Full Description: We can all agree that our world would be a better place if our organization’s...
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Michael Barber (Keynote)

Networking Happy Hour

Enjoy light fare, drinks and networking as we celebrate another successful Insight Conference.

Opening Keynote

Facebook Messenger offers marketers direct access to billions of daily users. Combine this with the power of chatbots to automatically engage with messenger users via artificial intelligence, and you have...
Read More
Larry Kim (Keynote)

The 5 things sites are still doing wrong with Technical SEO

While links and content get all of the sizzle (and budgets), technical SEO is quietly one of the biggest barriers to websites growing organic visibility. All too often, what appears...
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Justin Emig
Justin Emig

Leveraging Human Bias for Marketing Success

Bias is inherent within the human condition. The decisions we make aren’t simply because we’ve been properly targeted by a compelling offer. Rather, we move toward or away from offers...
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Marcus Grim
Marcus Grimm
John Walker

VR + AR = AWESOME CSR

Create Meaningful Connections With Your Brand Through Experiential Technologies Corporate social responsibility (CSR) is a concept that every business and brand should be concerned about. New consumers care more about...
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Sovanna Mam
Sovanna Mam

Market Your Socks Off!

The goal of this important presentation and workshop is to realize that marketing does not have to be an expense to the business owner. As you make small changes in...
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Marsha Pearson

Fan of Your Brand

Session description coming soon
Rakia Reynolds

Closing Keynote

Making Lemonade: What Beyoncé Can Teach the Modern Marketer to Rule the World Full Description: We can all agree that our world would be a better place if our organization’s...
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Michael Barber (Keynote)

Networking Happy Hour

Enjoy light fare, drinks and networking as we celebrate another successful Insight Conference.

Opening Keynote

Facebook Messenger offers marketers direct access to billions of daily users. Combine this with the power of chatbots to automatically engage with messenger users via artificial intelligence, and you have...
Read More
Larry Kim (Keynote)

Deep & Simple in a Scary-Complex World: Why Mister Rogers is the Patron Saint of B2B Marketers

With a 50th anniversary, an acclaimed documentary and an awards season feature film, 2018 is celebrating Fred Rogers in a big way. It’s well-deserved. Rogers is widely recognized as one...
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Cliff Lewis
Scott Trobaugh

Intelligent, adaptive content: B2B’s must-have content capabilities for an omnichannel, personalized world

Market demands have outpaced enterprises. It has never been easier to research suppliers and potential new relationships. Content is the cornerstone of modern business because it represents our brand when...
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Noz Urbina

Irresistible Ideas: How to build the secret weapon of master marketers

At the heart of marketing lies one seemingly elusive goal: how can we actually get people to love our stuff as much as we do? Thankfully, there’s a surprisingly simple...
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Tamsen Webster
Tamsen Webster

How the Digital Transformation is Reshaping B2B – A Panel Discussion

Digital transformation can mean many things. For marketers, this can impact everything from go-to-market strategies to marketing communications to business operations. Our panel will discuss current and emerging trends and how their organizations are tackling the challenges of digital transformation.
Erin Michalak

Build Your Own Marketing Mythology: Crafting experiential stories that leave a lasting impression

What can the world’s oldest stories teach us about brand communications in today’s future-focused marketplace? From the roads of ancient Rome to the shores of Nordic lore, the Land of Make...
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Travis Macdonald

Closing Keynote

Making Lemonade: What Beyoncé Can Teach the Modern Marketer to Rule the World Full Description: We can all agree that our world would be a better place if our organization’s...
Read More
Michael Barber (Keynote)

Networking Happy Hour

Enjoy light fare, drinks and networking as we celebrate another successful Insight Conference.