Conference Schedule

12 National and Local Marketers With Proven Success

Three tracks for your educational pleasure

Click the tabs below to view each tracks’ schedule

Educate
Accelerate
B2B

Opening Keynote

Presentation description coming soon
Larry Kim (Keynote)

The Secret to Memorable Marketing: Lessons from 300 MarketingProfs Podcast Interviews.

If you talked with one of the world’s best marketers for 30 minutes, you’d definitely learn something valuable. If you talked with the world’s best marketers every week for five years,...
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Kerry O’Shea Gorgone

You don’t have to clone yourself if you have these 5 social media processes down pat

Talk to any small business owner or social media marketer and you’ll likely hear them exclaim, “I could get it all done if I could just clone myself!” Until cloning...
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Brooke B. Sellas
Brooke B. Sellas

Breakout Session 3

Session description coming soon
Patrick Ambron

Breakout Session 4

Session description coming soon
Craig Kazda
Craig Kazda

How to expand your reach online, the future of the digital marketing

This session will dive deep into integrated digital marketing campaigns, discussing different marketing tactics used to reach new customers. With local SEO, we’ll dive into the importance of citations and...
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Lance Bachmann

Closing Keynote

Making Lemonade: What Beyoncé Can Teach the Modern Marketer to Rule the World Full Description: We can all agree that our world would be a better place if our organization’s...
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Michael Barber (Keynote)

Networking Happy Hour

Enjoy light fare, drinks and networking as we celebrate another successful Insight Conference.

Opening Keynote

Presentation description coming soon
Larry Kim (Keynote)

The 5 things most sites are still doing wrong with Technical SEO

While links and content get all of the sizzle (and budgets), technical SEO is quietly one of the biggest barriers to websites growing organic visibility. All too often, what appears...
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Justin Emig
Justin Emig

Leveraging Human Bias for Marketing Success

Bias is inherent within the human condition. The decisions we make aren’t simply because we’ve been properly targeted by a compelling offer. Rather, we move toward or away from offers...
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John Walker

Market Your Socks Off!

The goal of this important presentation and workshop is to realize that marketing does not have to be an expense to the business owner. As you make small changes in...
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Marsha Pearson

Breakout Session 4

Session description coming soon
Rakia Reynolds

Closing Keynote

Making Lemonade: What Beyoncé Can Teach the Modern Marketer to Rule the World Full Description: We can all agree that our world would be a better place if our organization’s...
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Michael Barber (Keynote)

Networking Happy Hour

Enjoy light fare, drinks and networking as we celebrate another successful Insight Conference.

Opening Keynote

Presentation description coming soon
Larry Kim (Keynote)

Deep & Simple in a Scary-Complex World: Why Mister Rogers is the Patron Saint of B2B Marketers

With a 50th anniversary, an acclaimed documentary and an awards season feature film, 2018 is celebrating Fred Rogers in a big way. It’s well-deserved. Rogers is widely recognized as one...
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Cliff Lewis
Scott Trobaugh

Intelligent, adaptive content: B2B’s must-have content capabilities for an omnichannel, personalized world

Market demands have outpaced enterprises. It has never been easier to research suppliers and potential new relationships. Content is the cornerstone of modern business because it represents our brand when...
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Noz Urbina

How the Digital Transformation is Reshaping B2B – A Panel Discussion

Digital transformation can mean many things. For marketers, this can impact everything from go-to-market strategies to marketing communications to business operations. Our panel will discuss current and emerging trends and how their organizations are tackling the challenges of digital transformation and showing true marketing...
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Erin Michalak

Build Your Own Marketing Mythology: Crafting experiential stories that leave a lasting impression

What can the world’s oldest stories teach us about brand communications in today’s future-focused marketplace? From the roads of ancient Rome to the shores of Nordic lore, the Land of Make...
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Travis Macdonald

Closing Keynote

Making Lemonade: What Beyoncé Can Teach the Modern Marketer to Rule the World Full Description: We can all agree that our world would be a better place if our organization’s...
Read More
Michael Barber (Keynote)

Networking Happy Hour

Enjoy light fare, drinks and networking as we celebrate another successful Insight Conference.