Conference Schedule

12 National and Local Marketers With Proven Success

Three tracks for your educational pleasure

Click the tabs below to view each tracks’ schedule

Steinman Hall
The Salon
Binns Room

Attention Pays™: How to Drive Profitability, Productivity, and Accountability

To get the results you want, you need to get attention. But most people don’t know how to get it and keep it. Neen has designed a methodology for Intentional...
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Neen James (Keynote)

Creative Chops: Training Your Team to Think Like an Agency

Creative work is the lifeblood of any marketing effort. But many teams go about idea generation in all the wrong ways. Before you issue the call for another unwieldy brainstorming...
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Scott Trobaugh

Do Well By Doing Good

In today’s world, consumers trust businesses more than the government. Consumers no longer just make purchases, they vote with their money–aligning their values with the companies they choose to do...
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Tu-Han Phan (Keynote)

How To Keep The Human Element Front & Center In Your Intelligent Tools Loop

Brands and businesses have become immersed in using intelligent tools – artificial intelligence, marketing automation, machine learning — to successfully scale their growth efforts. And on the flipside, connected customers...
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Brooke B. Sellas

Mapping B2B Content to the Buying Cycle: Case Studies from C&EN BrandLab

In this session, learn from a B2B marketing expert as we walk through the lessons learned from working with C&EN BrandLab content studio and its clients. We’ll highlight trends that...
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Stephanie Holland
Andrew Hanelly

The Future Of Marketing

What does your future hold? Join acclaimed author and Principle of Marketing Insights at Salesforce Mathew Sweezey on a data-driven journey looking deep into the next five years to find...
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Mathew Sweezey (Keynote)

Writing is Math: Crazy-Simple Formulas for Stronger Marketing Copy

You can bring better writing to your brand—even without an English degree. In fact, many of the most important copywriting principles can be reduced to a simple numbers game. It’s...
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Cliff Lewis

A One Week Sprint – Getting Started with Marketing Personalization

Personalization is one of the hottest topics in marketing today. However, most organizations fail to build an effective personalization strategy or have a current strategy that falls short. In this...
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Daniel Lambert

Convert Viewers into Customers with Video Marketing

Learn from Marlon Doll on how to create a video strategy that aligns with your business goals, produce more effective video content, and generate leads and revenue with video for...
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Marlon Doll

Demystifying Link Building: Practical Tips for Expanding Your Online Presence

Our goal is to clarify the importance of link building as a critical component of a successful SEO strategy, dispel the stigma surrounding link building and demystify the process of...
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Carl Lefever

How Digital Marketing is Changing in 2019: You’re not going to like this!

2019 and moving towards 2020 is going to result in a lot of changes to the internet marketing landscape. Unfortunately, there are a lot of changes that are going to...
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Oliver Feakins

Bridging the Gap between Marketing Strategy & Successful Implementation

The gap between planning & implementation is responsible for most disappointing results. In this interactive session, Julien will present how the OKR Management System can bring the FOCUS and CLARITY...
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Julien Godbarge

Business Owner’s Guide to Marketing

Business owners play a critical role in the success of their firms’ marketing programs but it not always the role they envision. In this interactive session, we’ll outline what actions...
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John Walker

Leveraging LinkedIn for B2B Lead Generation

Betsy will discuss how LinkedIn advertising can support an overall business growth plan for a B2B company, with or without a field sales force. We’ll discuss methods to uncover and...
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Betsy Hindman

Moneyball Marketing: Using Data to Create Metrics that Uncover Value, Foster Alignment & Drive Bottom-Line Growth

Public relations (and marketing in general) has fundamentally changed in the wake of digital and mobile revolutions, and so now the metric that marketers previously relied on are now meaningless....
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Sam Ruchlewicz

Rewriting the Laws of Marketing: How to Differentiate Your Brand Now that Amazon’s Gone and Broke Everything

If you’ve been around marketing for a while, there are several theories that you’ve undoubtedly heard before — laws like the Project Management Triangle. But with shifting buying habits, mainly...
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Marcus Grimm